Innovation for nonprofits with Leah Kral

4/1/2025

Once an organization becomes a little more mature and they’re used to working the way they’re used to. They think they know whoever their constituents are, whether it’s people they serve, members. It’s easy to start believing your own “common wisdom”.

When I was inside organizations, as staff, we had all sorts of narratives about who our members were, what they wanted, what they needed… I had to persuade people that we didn’t necessarily always know.
— Leah Kral

In episode 120 of Nonprofit Mission: Impact, Carol Hamilton and Leah Kral discuss how to foster innovation within nonprofits. 

They discuss six key practices for driving meaningful change: 

  • uncovering hidden needs, 

  • asking courageous questions, 

  • empowering collaboration, 

  • embracing experimentation, 

  • committing to continuous learning, and 

  • building a culture of persuasion. 

Through relatable stories and actionable advice, together they emphasize the importance of strategic thinking, adaptability, and creating space for bold ideas to thrive in resource-constrained environments.

Episode Highlights:

[00:10:16] Innovation in Nonprofits

  • Systems thinking and innovation, 

  • Six key practices nonprofits can adopt to become innovative and effective organizations.

[00:11:34] Practice 1: Be a Fearless Problem Solver

  • uncover hidden needs and avoid making assumptions. 

  • design thinking as a tool to identify genuine social problems and find creative solutions.

[00:20:02] Practice 2: Ask Courageous Questions

  • the value of daring to explore unconventional solutions.

  • Example: Rhinos Without Borders, an organization that solved poaching issues by relocating rhinos to safer locations. 

[00:22:52] Practice 3: Empower Collaboration

  • The importance of bottom-up collaboration, 

  • Example: Mayo Clinic’s innovative noise-reduction initiatives as an example of empowering frontline staff to implement meaningful changes.

[00:26:30] Practice 4: Experiment and Start Small

  • Pilot ideas to minimize risks and iterating based on feedback. 

  • Experimentation as a mindset that enables learning and adaptation without high stakes.

[00:29:03] Practice 5: Embrace Continuous Learning

  • Evaluation and metrics as tools for learning, not just reporting. 

  • Engage frontline staff in designing meaningful metrics that enhance their impact.

[00:34:20] Practice 6: Build a Culture of Persuasion

  • the importance of storytelling and piloting as persuasive tools.

  • Examples: nonprofit leaders like Fred Rogers and Mother Teresa who overcame initial rejection by persuasively communicating their visions. 

[00:39:17] Strategic Thinking as a Permission Slip

  • dedicate time for strategic thinking, emphasizing its potential to alleviate resource constraints, reduce burnout, and enhance organizational focus.


Guest Bio:
Leah Kral is a consultant, public speaker, and author who helps nonprofits innovate and further social change. Her book, Innovation for Social Change: How Wildly Successful Nonprofits Inspire and Deliver Results (Wiley, 2022). For decades, she has been providing tailored workshops and consulting to nonprofit leaders and boards across the country. She is a Returned Peace Corps Volunteer (Jamaica 2002-2004), she loves the outdoors and trails in northern Virginia, and enjoys being an active volunteer in her community.

Important Links and Resources:

https://www.linkedin.com/in/leahkral/

https://leahkral.com/

https://substack.com/@leahkral

Innovation for Social Change: How Wildly Successful Nonprofits Inspire and Deliver Results

Related Episodes:

Episode 6: Uncertainty and emergence in the nonprofit sector

Episode 50: Why more money and more staff is not always the answer

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