Rethinking Nonprofit Program Evaluation with Kayla Meyers

10/21/2025

People will say, ‘we don’t have an evaluation strategy’. I say, ‘I’m sure you do. You’re thinking all the time’. I ask, what data already exists… what are you measuring and what are the strengths of the data you are already collecting? Then how are we going to close some gaps?
— Kayla Meyers

In episode 134 of Nonprofit Mission: Impact, host Carol Hamilton welcomes guest Kayla Meyers, founder of Bridgepoint Evaluation, for a conversation about reimagining program evaluation in nonprofits. 

They discuss:

  • Why evaluation is not an audit or judgment as it has sometimes been in the past

  • It should be a collaborative, curiosity-driven process that opens communication, supports learning, and improves impact. 

  • How to create right-sized, useful evaluation practices rooted in strategy and driven by purpose. 

  • How evaluation can be a force for good—helping organizations tell fuller, more meaningful stories about their work and the communities they serve.

Episode highlights:

🚩 Evaluation’s Troubled History

[00:08:10]
The historical baggage of evaluation, rooted in U.S. government mandates and data extraction models. How traditional practices centered judgment and “expert objectivity.”

❌ From Punitive to Collaborative

[00:13:10]
How evaluations can feel like audits or fault-finding missions, especially when external evaluators are brought in. Instead, evaluation should be a tool for adapting protocols—not blaming people—when things don’t go to plan.

💡 Why Smaller Orgs Should Evaluate

[00:16:10]
Evaluation doesn’t need to be expensive or externally driven. Small organizations can benefit from thoughtful, strategic evaluation—especially when they’re preparing to expand or communicate impact to funders and stakeholders.

🛠️ Start with Strategy

[00:19:10]
Before collecting more data, nonprofits should start with an “evaluation strategy”: clarify what you want to learn, why it matters, and how you’ll use the insights. Focus only on data that supports decision-making to avoid overwhelm.

🔁 Formalizing Feedback Loops

[00:20:40]
How evaluation can formalize what many organizations are already doing informally—gathering stories, asking for feedback, and making improvements. Ways to turn those moments into consistent learning loops that inform programming.

🍽️ Make It Make Sense

[00:22:10]
How nonprofits can waste energy with isolated data collection efforts. With strategic evaluation questions, tools like surveys, focus groups, and interviews can be integrated into a meaningful, usable plan.

🗣️ Turning Data Into Stories

[00:26:10]
Kayla illustrates how she helped an organization show how telehealth improved access to mental health care in rural areas—through both quantitative reach and qualitative stories. Compelling, composite vignettes brought the human impact of the work to life.

❓The One Question Nonprofit Leaders Should Ask

[00:31:50]
The key question nonprofit leaders should ask when it comes to evaluation: “So what?” Every piece of data should connect to a decision, a story, or a strategy. That simple question invites deeper thinking, more strategic communication, and greater impact.

Guest Bio:

Kayla (Mueller) Meyers is a seasoned program evaluator with over a decade of experience in assessing and improving programs for nonprofits and public organizations. She specializes in evaluation capacity building and mixed-methods program evaluation, bringing a wealth of knowledge and expertise to her clients

Important Links and Resources:

Kayla Meyers

Bridgepoint Evaluation

Bridgepoint Evaluation Newsletter

Humphrey School of Public Affairs

Related Episodes:

E108: Nonprofit Success: Using Logic Models to Showcase Impact and Improve Organizational Alignment

E76: Getting clear on your theory of change

E17: Program evaluation for nonprofit organizations

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