When the Stakes Are High: Centering People in Tough Nonprofit Leadership Moments with Melissa Kessler

9/9/2025

What is important to track in the chaos, is how you are making [layoff decisions].

Announcing those decisions and helping people through those decisions really does impact what’s going to happen next in the organization.
— Melissa Kessler

In episode 131 of Nonprofit Mission: Impact, Carol Hamilton and Melissa Kessler explore the intersection of communications and organization development, particularly in moments of crisis, transition and change. They talk about

  • how internal communications can either reinforce or undermine values, strategy, and humanity within an organization. 

  • how to navigate layoffs, restructuring, or organizational shifts with humanity

  • why how we communicate is just as important as what we decide.

 Episode highlights:

💬 “It’s a Communications Problem” – Or Is It?

[00:09:27] – Many organizational challenges are labeled as “communications issues,” but Melissa reframes these as deeper systemic and leadership problems that can't be solved by PR alone.

🔁 Communications Is Change

[00:12:29] – Every act of communication is an act of change—it shapes expectations, impacts behavior, and signals values, especially during transitions.

💔 Communicating Layoffs with Humanity

[00:14:30 – Through real-world examples, Melissa explains how the process of communicating difficult news like layoffs affects not just those leaving but also those who remain.

🧠 Leaders Are Always Ahead of the Curve

[00:18:24] – There is a timing disconnect between leadership decision-making and staff awareness, and why leaders must remember that others haven’t had the same time to process.

🔄 Defining “Internal” vs. “External” in Complex Systems

[00:19:32] – Especially in associations and nonprofits, boundaries between internal and external audiences are blurry—raising important questions about transparency and inclusion.

🧩 Communication Is Not Strategy

[00:20:57] – Communication is a tactic, not a strategy, and it must ladder up to clear goals and organizational alignment.

💬 Who Gets Told What—And When

[00:22:55] – Determining the focus on the organization - that then needs to be communicated is not a comms task—it’s a leadership and systems design decision.

⚠️ Managing With Compassion Through Uncertainty

[00:24:54] – When facing difficult decisions like layoffs, leaders must ask: “Who do I want to be in this moment?” Melissa shares practical and values-centered guidance.

👥 The Impact on Those Who Remain

[00:30:15] – Handling transitions poorly creates organizational trauma and reduces effectiveness; the hallway chatter and informal networks fill in when formal communications fall short.

🌅 Ending Well: The Missing Ritual

[00:33:15] – There is an absence of guidance around ending projects, teams, or organizations—and how grief, appreciation, and closure are critical.

🪦 Organizational Death and Grief

[00:35:55] – Melissa shares her attempts to write about “organizational death” and how poorly we, as a culture, handle endings—both individually and institutionally.

🧘‍♀️ Leading in Chaos: Self-Care Is Strategic

[00:42:15] – A team member once told Melissa, “I see you take care of yourself.” That insight led to a discussion on how leaders need to prioritize their own capacity and well-being.

📝 Your Crisis Plan Should Include Snacks

[00:44:04] – On a lighter note, Melissa shares her crisis comms checklist—complete with “order food”—as a reminder that basic needs and thoughtful planning go a long way during upheaval.

Guest Bio:

Melissa George Kessler is a consultant and executive coach working in the areas of strategy and organization effectiveness through her independent practice, Organizations + Communications, and with partner firms. She began her career as a reporter and editor; later ran the communications shops for two agriculture associations; and has worked extensively in trade policy and education. Over a 20 year career, Melissa has done work with non-profit and private-sector partners throughout the urban and rural United States and in Asia, Africa and Latin America. She also has spoken at various OD conferences and is the author of a book chapter on communications and strategic change. Melissa splits her time between her hometown of Tulsa, Oklahoma, and the national capital area.

Important Links and Resources:

Melissa Kessler

Organizations + Communications LLC

The Workplace Psychological Contract Is Broken. Here’s How to Fix It

Transitions: Making Sense of Life’s Changes

Related Episodes:

Episode 124: Embodied leadership for nonprofits

Episode 117: Grounded presence for nonprofit leaders

Episode 107: Nonprofit leadership teams that work

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