Strategic thinking for nonprofits with Michael Butera

1/20/2025

“Strategic thinking for me is embodied in an acronym FOCUS. Now that seems pretty simple, but let’s talk about what it really means. So the F stands for foresight. This ability to anticipate, not predict, anticipate future trends, challenges, and the opportunities that might be out there. O stands for observation, an individual, a team, or a board’s careful attention the internal and external environment gather relevant insights. O. Relative options. C stands for collaboration. Engaging diverse perspectives. Focusing teamwork on enhancing decision making, often doesn’t occur when you’re just busy saying, well, this is what we’re going to do. U stands for understanding. Understanding, meaning a deep analysis of information to identify patterns, to identify relationships, to identify the underlying causes that we’re engaged in. And S stands for synthesis.”
— Michael Butera

In episode 115 of Nonprofit Mission: Impact, Carol Hamilton and Michael Butera dive into the challenges and opportunities facing associations as they adapt to 21st-century realities. 
They talk about:

  • The difference between strategic thinking and strategic planning

  • Why acting like a three year old can be good for you (ask why five times in a row)

  • How adaptability will be a key differentiator as to which organizations continue to grow and thrive. 

Episode Highlights:
[00:10:05] Strategic Thinking vs. Strategic Planning

  • Strategic thinking is a process focused on foresight and insights, while strategic planning is a product with short-term goals. Michael shares his focus acronym: Foresight, Observation, Collaboration, Understanding, and Synthesis.

[00:15:18] VUCA vs. BANI Frameworks

  • The BANI framework (Brittleness, Anxiety, Nonlinearity, and Incomprehensibility), and its relevance in today’s rapidly changing world compared to the VUCA model.

[00:20:58] The Role of Membership in Associations

  • Associations need to rethink membership strategies, pointing out that organizations often lack clarity about their stakeholder communities.

[00:24:30] Governance Challenges

  • Governance in associations is highlighted as an area needing modernization. Diverse perspectives on boards are important rather than limiting them to individuals from a single profession.

[00:28:06] Foresight and Observational Practices

  • To apply foresight, organizations need to to prioritize defining the right questions over rushing to solutions. Examples of how asking “why” repeatedly can lead to deeper insights.

[00:36:47] Adapting to Change

  • Adaptability is key, referencing Darwin’s principle that survival depends on flexibility, not strength or intelligence.

[00:45:57] Building Sustainable Cultures

  • Michael provides a five-step guide for nonprofit leaders:

 

  1. Take guilt-free rest – Avoid burnout by prioritizing personal well-being.

  2. Say no to unnecessary tasks – Focus on what truly matters.

  3. Ask for help – Leverage external perspectives for better outcomes.

  4. Celebrate small victories – Acknowledge progress and learn from mistakes.

  5. Leave work at work – Maintain a healthy work-life balance.

Guest Bio:
Michael Butera is a keynote speaker featuring Strategic Thinking, Innovate or Stagnate: Adapting 20th Century Traditions to 21st-Century Realities. Practice areas include governance, restructuring, strategic facilitation, foresight, and coaching. He is an expert partner at the Rogue Tulip Consultants, a Toastmasters, and a Certified Maxwell Leadership Team Speaking Coach and Mentor.

Important Links and Resources:
https://www.linkedin.com/in/michaelabutera/
Association ActiVision, LLC
https://www.michaelbuteraspeaks.com/
ASAE Drivers of Change: https://www.asaecenter.org/resources/asae-foresightworks
The Heath Brothers (Author of Switch and other books) https://heathbrothers.com/
SCARF model: https://www.bitesizelearning.co.uk/resources/scarf-model-david-rock-explained#:~:text=The%20SCARF%20model%2C%20introduced%20by,take%20steps%20to%20mitigate%20these.
BANI: https://www.forbes.com/sites/jeroenkraaijenbrink/2022/06/22/what-bani-really-means-and-how-it-corrects-your-world-view/
VUCA: https://executiveacademy.at/en/news/detail/bani-vs-vuca-how-leadership-works-in-the-world-of-tomorrow/

Related Episodes:
​Episode 110
Episode 109
Episode 102
Episode 90
Episode 69

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[Re-release] Five steps to nonprofit strategic planning